Because the Eye Coal is in pot form, the color can be rich and dense, something one sacrifices when eyeliner is in a stick and needs more wax to keep its shape. Having the ultramarine color in pot eyeliner form allows more diversity in application- line to smudge. That deep blue pop can be achieved by applying a little Lapis Eye Coal on the inside of your bottom eyelid with a super duper clean finger or makeup brush. The sunflower oil base sinks into your skin, letting the pigment ‘dry’ in place. Sunflower oil is one of my faves, light and smooth but rich at the same time. The beeswax gives the Eye Coal shape and staying power- and of course bee magic. The mineral oxide is the pigment and is not only beautiful but safe for the bod!